Peter comes from a consumer marketing background, having managed brands and delivered successful campaigns for Levis’, Paramount, Sony Playstation and adidas. In 2007 he moved into digital marketing, spearheading website, video and social media strategy at The FA, more recently he was Head of Digital for Bacardi’s portfolio of spirit brands.
Specialising in digital strategy, social media, online video, mobile and web/app development and with career highlights that include launching PlayStation 2 and running the England football team’s website and social media during the 2010 FIFA World Cup, Peter is an invaluable asset to the Seven League team.