Sport is part of Lenka’s personal and professional DNA. She was surrounded by sport from an early age – from taking part, to playing semi-professionally, to supporting her family’s sport business.
She have carved out a career in sports marketing – enabling her to ‘sell’ sport to more participants and fans. Lenka started her journey in the agency world; she was an account manager at sports agency Freestak where she supported brands like adidas, Red Bull, Stance and British Cycling with strategy development, creative, digital, PR, events and influencer strategy. She also led the roll-out of a new influencer platform – connecting clients with over 700 sport influencers.
With the aim to share her passion and to inspire and encourage more people to do sport, she also founded a personal blog (runista.co.uk) which is now one of the top UK’s trail running and outdoor blogs. In May 2017, she joined our Seven League team as a Digital Sports Consultant helping our clients to grow their digital audiences, increase engagement and commercialise their digital assets.