François joined the Seven League team in early 2015 with experience in the commercial and marketing sectors of sport. Prior to Seven League, Francois was responsible for Product and Business Development at STATS in Europe – the company acquiring Bloomberg Sports in September 2014, where Francois managed the company’s marketing and social media activities. In his role he delivered BSports’ online predictive analytics feature for the 2014 football World Cup – the most successful piece of content ever on Bloomberg.com
Prior to BSports, Francois project managed the world’s largest football medicine conference for the Isokinetic FIFA Medical Centre of Excellence having previously marketed The Altitude Centre in the world of sport science, performance and medicine.
Francois draws on these experiences in event management, communications and marketing (at both B2B and B2C levels) to help Seven League’s clients in their quest for digital excellence.
What’s a typical day for you at Seven League?
I can’t help but plan meticulously. I immerse myself in ongoing projects, work with the team to identify areas for clients to improve in digital and find opportunities for Seven League to help new organisations – whether they are sports teams, governing bodies or brands in sport.
What’s the best thing about your job?
1) Being at the forefront of digital innovation. 2) Being at the forefront of digital innovation in sport.
I consider myself lucky to be working with some of the biggest names in sport in a sector that is growing at a rate of knots – you never meet someone with the same job.
Favourite future tech?
It’s between ‘Into the Wild’, ‘Gladiator’ and ‘The Rock’ – three vastly different films. Don’t judge me.
Sports positions played?
Treatment room…… no, seriously. Otherwise right wing or left wing (football/hockey), striker (football), full-back (rugby), ball finder (golf). Versatile & used to have a sharp turn of pace before several crippling injuries.
Favourite arcade game?
I wish I’d…
listed a better film above.
One word to describe Seven League?