Tottenham Hotspur Football Club
We’ve been working with Spurs since May 2016 with our Founder and CEO working as Spurs’ Chief Digital Strategist and a 7L staff member permanently embedded as the Club’s Head of Digital Content.
The 7L team led the digital strategy and delivery of the hugely successful #TheLaneTheFinale campaign, which marked the final season at Spurs’ former home, White Hart Lane (reaching 300m+ fans, delivering 12m+ engagements and over 20m video views).
— Tottenham Hotspur (@SpursOfficial) May 14, 2017
Good digital content is of course about more than just the actual output (there’s lots of planning and processes behind the scenes), but these are some highlights so far…
2016/2017 Kit Launch! With Eriksen, Wanyama, Trippier & Vorm!Join Christian Eriksen, Victor Wanyama, Kieran Trippier & Michel Vorm as they launch our official Under Armour kits for 2016/2017.
(Starts at 50secs)
Posted by Tottenham Hotspur on Friday, 8 July 2016
We signed @VictorWanyama and he was very nice we enjoyed it
— Tottenham Hotspur (@SpursOfficial) June 24, 2016
— Tottenham Hotspur (@SpursOfficial) September 14, 2016