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Tottenham Hotspur Football Club

Tottenham Hotspur Football Club

We’ve been working with Spurs since May 2016 with our Founder and CEO Richard Ayers working as Spurs’ Chief Digital Strategist and 7L staff member Jon Ford embedded as the Club’s full-time Head of Digital Content.

As the Club moves toward the grand opening of its new stadium, the embedded 7L team continue to develop Spurs’ digital capabilities. From day-to-day leadership of the Club’s talented team of content producers to the oversight of its strategic digital future, we’re proud to have helped amplify Spurs’ biggest moments in new, innovative and creative ways.

Seven League led the creation of the digital component of the Club’s partnership launch with Nike, under the #WatchUsRise campaign banner. Breaking all previous Club records for a kit launch, this was a fantastic start to a long-term partnership with Nike.

Elsewhere, the 7L team were responsible for the digital strategy and delivery of the hugely successful #TheLaneTheFinale campaign, which marked the final season at Spurs’ former home, White Hart Lane (reaching 300m+ fans,  delivering 12m+ engagements and over 20m video views).

 As the Club moves from White Hart Lane to its brand new stadium, Seven League led on the creation of the immersive experience The Lane 360.