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Sutton United Football Club

Sutton United Football Club

At the opposite end of the scale to Barcelona, Juve and Spurs, Sutton United nevertheless shared similar digital challenges: producing the right content for the right channels, and having the platform infrastructure to support that.

7L worked with the club in Summer/ Autumn 2016, putting in place content planning and publishing processes which meant that when the club went on their subsequent FA Cup run in 2017, they were solidly positioned to take advantage- they now have the biggest Instagram account in the Vanarama League and grew their overall social following from 2nd smallest in the league to 7th largest over the course of the season.