We have worked with the Premier League since early 2014 and in the last year have been engaged as a retained digital support partner, working closely across multiple teams within Premier League to deliver digital products that fulfil their ambitions and serve needs of the organisation, clubs and fans.
We’ve assisted on a variety of projects, including the development of their over-arching digital strategy, selecting a technology partner for the rebuild of their new website (successfully launched in July this year!) and scoping a localisation strategy for their key international markets. We also completed an in-depth review of the ticket buying process across 6 Premier League clubs, delivering a recommendations report on opportunities to optimise for improved user-experience, and commercial objectives.
Most recently we’ve delivered the creative vision for their Primary Stars programme, a digital educational product targeted at all primary schools in England and Wales which aims to reach 10,000 schools in 3 years and all schools in 6 years. We are now project managing the delivery of this product and are set to launch in Autumn this year. You can find out more about this programme at www.plprimarystars.com