We have worked with the Premier League since early 2014 and in the last year have been engaged as a retained digital support partner, working closely across multiple teams within Premier League to deliver digital products that fulfil their ambitions and serve needs of the organisation, clubs and fans.
We’ve assisted on a variety of projects, including the development of their over-arching digital strategy, selecting a technology partner for the rebuild of their new website (successfully launched in July this year!) and scoping a localisation strategy for their key international markets. We also completed an in-depth review of the ticket buying process across 6 Premier League clubs, delivering a recommendations report on opportunities to optimise for improved user-experience, and commercial objectives.
Most recently we’ve delivered the creative vision for the digital offer of the Premier League Primary Stars programme which uses the appeal of the Premier League and professional football clubs to inspire children to learn, be active and develop important life skills. The free digital offer provides resources to support teachers and help them inspire girls and boys aged 5 – 11 in the classroom, the playground and on the sports field.
Our role also extended to the delivery of the digital product, launched in October 2016 at www.plprimarystars.com – working alongside the Premier League and communications agency, Edcoms, to project manage and support the delivery of an engaging, accessible and responsive, website with high quality teaching resources, interactives and games. Since launch the rate of uptake has exceeded all expectation, and the Premier League is already close to hitting its target of being engaged by 10,000 schools by 2019.
— Seven League (@7League) April 4, 2017