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Musselburgh Racecourse

Musselburgh Racecourse

As part of our work with Great British Racing’s Industry Customer Growth Strategy in 2015, Seven League conducted a digital performance review of Musselburgh Racecourse – Scotland’s oldest and most prestigious racecourse.

Providing insight, analysis and practical digital advice we started to help the racecourse improve the way in which it uses its digital platforms. That included setting the organisation’s strategic focus, identifying its key objectives, establishing its core identity and values and ultimately devising the organisation’s new digital strategy; all with the aim of harnessing the power of digital and social media to grow the business.

Since then we’ve worked with Musselburgh Racecourse through its digital transformation, supporting the delivery of key work streams, being on-hand for digital troubleshooting advice, providing guidance on internal resourcing and external supplier relationships and in setting up important analytics tools.