Irish Football Association
Over the last year we’ve supported the Irish FA on content planning for the 2017 Women’s U19 European Championships taking place in Northern Ireland.
We helped the IFA team develop a clear content plan, all linked to the business objectives and integrated with the wider IFA content plan. This included identifying target audiences online and the channels required to engage them, as well as developing over 80 content formats fitting into five unique content themes.
Using this practical approach to digital content the IFA have seen great results and the tournament was set to be a huge success.