Horse Racing Ireland
Horse Racing Ireland (HRI) is the national authority for racing in Ireland and is tasked with growing the sport and promoting it to new audiences. HRI has identified digital as a crucial element to enable the organisation to achieve its business objectives.
Seven League was appointed by HRI to define a strategy and build a digital roadmap. The insights unearthed during an initial audit of HRI’s digital ecosystem formed the basis for a digital strategy workshop, where Seven League helped HRI’s team to lay the foundations of their digital strategy. With clear objectives in mind, Seven League built a digital roadmap for HRI to follow in order to bridge the gap between the current digital status and HRI’s ambitious vision for the future.