In December 2016 Gfinity became Seven League’s first client in esports.
Well known for being a best-of-the-best tournament producer, Gfinity created their own tournament IP with the Elite Series in 2017, and we’ve worked with them on that for all 4 seasons of the competition.
Elite Series is an 8 week season featuring 10 pro team franchises playing FIFA18, Street Fighter V and Rocket League.
Seasons One and Two were broadcast on Twitch, with a switch to Facebook for seasons Three and Four.
Our role has covered digital content strategy, marketing support (managing paid activity across Facebook, Instagram, Twitter and YouTube), social content production and publishing and very detailed content analysis for both live and shoulder content.
At the end of S4 we produced an ongoing content strategy split thematically across channels, engagement types and games (i.e. the content types that drive comments for FIFA 19 on Facebook will be different to the ones that drive subscriptions around Rocket League on YouTube, etc), and this helps set Gfinity apart for brand partners.
— Gfinity Esports (@Gfinity) December 9, 2018