In 2015 DHL were the Official Logistics Partner of the Rugby World Cup – hosted by England, it was set to be the biggest and best Rugby World Cup ever!

They’d identified an agency to execute on the sponsorship, however a number of challenges around digital content and social media planning, production and reporting needed specialist digital expertise to be resolved in order for them to successfully execute on their sponsorship strategy.

So we were engaged to resolve challenges in digital content production, deliver #TACKLEMAN content and provide reporting insights for the duration of the 2015 Rugby World Cup.

"Seven League’s involvement with DHL helped shaped their social campaigns to be one of the best of the worldwide partners during Rugby World Cup 2015. Their addition was noticeable in terms of output and results which ultimately enabled DHL to place themselves at the heart of RWC2015 commercially and socially"
Social Media Manager, World Rugby