Clients  ⁄  Leagues & Federations

Bundesliga International

Bundesliga International

The Bundesliga is one of the world’s leading sports leagues and a globally renowned brand which has always been at the forefront of digital innovation.

Seven League supported its international arm with one of our consultants – Luca Lasi – embedded inside the Frankfurt team for 9 months, leading digital partnerships.

Bundesliga International, a subsidiary of DFL (Deutsche Fußball Liga), is responsible for growing the league globally through the sale of media rights, sponsoring, licensing and digital services.

Seven League worked as a part of the BI team to manage collaborations with international digital partners, creating value for official broadcasters using digital services and identifying new opportunities for growth in key territories.