The Bundesliga is one of the world’s leading sports leagues and a globally renowned brand which has always been at the forefront of digital innovation.
Seven League supported its international arm with one of our consultants – Luca Lasi – embedded inside the Frankfurt team for 9 months, leading digital partnerships.
Bundesliga International, a subsidiary of DFL (Deutsche Fußball Liga), is responsible for growing the league globally through the sale of media rights, sponsoring, licensing and digital services.
Seven League worked as a part of the BI team to manage collaborations with international digital partners, creating value for official broadcasters using digital services and identifying new opportunities for growth in key territories.
We can confirm the exciting news that we are working on the digital aspect of @Bundesliga_EN's international strategy – a partnership that has just been extended beyond the end of the current season.
— Seven League (@7League) March 13, 2018