The Bundesliga is one of the world’s leading sports leagues and a globally renowned brand which has always been at the forefront of digital innovation. Seven League are supporting its international arm with one of our consultants – Luca Lasi – embedded inside the Frankfurt team, leading digital partnerships.
Bundesliga International, a subsidiary of DFL (Deutsche Fußball Liga), is responsible for growing the league globally through the sale of media rights, sponsoring, licensing and digital services.
Seven League is working within the team to manage collaborations with international digital partners, create value for official broadcasters using digital services and identify new opportunities for growth in key territories.