Clients  ⁄  Leagues & Federations

British Cycling

British Cycling

Like many national governing bodies, British Cycling serves the needs of multiple stakeholders, from elite athletes to recreational cyclists.

They came to us in order to help define a new digital product that is currently under construction.

Our role was to define the key audience requirements, specify and develop a product offering with very clear benefits both to users and organisation alike, balancing the needs of commercial partners and different internal departments.

The soon-to-be unveiled result will have a directly measurable bearing on the number of people cycling in the UK.