As the premier Racecourse in the United Kingdom, it was an honour to work with Ascot in the late summer of 2018.

We were brought in to evaluate their digital offering following another successful spring and summer season of racing at the course. This included a deep dive into their content as we categorised a number of posts across different periods by their objective, audiences and categories and looked how these performed differently across different race-days and times of year.

The recommendations and insights that emanated from the report has helped inform Ascot with their planning and content streams for their coming season, and also to ensure race-goers continue to have the smoothest digital experience possible