We will initially conduct a performance review and then help the club to build a digital strategy that enables it to reach and engage a global fanbase.
Richard Ayers, CEO of Seven League, said: “I am delighted that AS Monaco has placed their faith in us for this exciting phase of their digital journey, adding yet another leading European club to Seven League’s list of global clients. We look forward to using our vast experience in auditing, benchmarking, strategy and innovation to help this world-renowned club grow its audience and its revenue.”
Based in the Principality of Monaco since 1919, AS Monaco is one of the oldest clubs to take part in French professional football. The club won its eighth Ligue 1 title in 2016/17, with a squad that included a new generation of players from the club’s La Turbie academy.