Arsenal Football Club
Seven League have worked on various digital transformation, content, connected stadium and internationalisation projects for Arsenal FC since 2013.
As a global sports brand, Arsenal FC is increasingly focused on building closer relationships with their fans around the world. Recently, the club commissioned Seven League to undertake a project that would take their international fan engagement strategy to the next level.
The project had three stages:
1. Market research: Understand the digital landscape of two key growth markets.
2. Hypotheses Development: A series of ideas and theories across multiple functions of the club that can be tested
3. Fan research: Online quantitative surveys with fans in each market to test new membership concepts, content offerings and technology enhancements.
The project concluded with a series of content, technology and marketing recommendations, some long-term and some that can be implementated right away.