Seven Digital Trends In Sport
Richard Ayers

When the pace of change is quicker than ever, how does your organisation stay up-to-date?

One option which many Seven League clients utilise is to subscribe to our monthly Digital Briefing. We track every major development in digital and translate a complicated picture into clear actions for each client – tailored to their business.

We’ve summarised all those hours of tracking 2018’s tech developments into 7 key trends for sport, and now you can download the resulting report for free.

We explain how these 7 trends impacted the sports industry in 2018 and how they will change it in 2019:

Athletes becoming media: “Players are becoming more aware of the value of access and no-one controls access better than the players themselves”.

Voice in everything: “All the while, these platforms are collecting consumer data to bolster their advertising offering to brands. This places them in direct competition with sports brands whose ability to sell sponsorship packages increasingly relies on their ability to deliver audience insights”.

Peak stories and docuseries: “Expect more teams to announce that they’re dialling-down efforts on some channels, based on analysis of return on their content production investment”.

A return to community: “We’re now seeing a re-emergence of communities built around passion and interest points, rather than colleagues, friends and family”.

OTT – breakout year: “Marketers will increasingly be called upon to make a success of what the technologists have delivered“.

Interactive content > immersive content: “Sports organisations have taken note of how younger audiences are consuming live video streams, particularly gaming content”

The localisers are winning: “The sports bodies with the most ambitious global expansion goals were the ones doing the most specific, locally-differentiated work in key markets”.

So, grab a mince pie and a cuppa, and download the report here.

Want to receive the monthly report tailored to your business? Drop us a line here.

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