Richard Ayers

I’m delighted to say that I’ve just been alerted to the work of Dr Gregoire Cliquet of the READi Design Lab. The great news is that Dr Cliquet came up with the datatainment portmanteau word years before I did. Phew!

What is also significant is that Dr Cliquet has a totally different definition of what the word means and that his coinage of the word is fascinating and much more academically based.

So, no longer will I have to be embarrassed at coming up with a silly word. The concept of using sports data in much more engaging ways, much more entertaining ways, still thrives… but now I can point to an established academic’s work the next time someone smirks. Thank you Dr Cliquet.

Richard Ayers

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Categories: Datatainment