We’re delighted to announce that we have begun a unique collaboration with top sports lawyers, Couchmans LLP.
Over the next few years we think there are going to be fascinating, challenging and complex developments in sport around the use of social media – whether at fan, player, club or governing body level. This collaboration will enable us to enhance our offering to Seven League clients by pooling our commercial, strategic and operational skills with Couchmans’ undoubted legal expertise.
There will be projects where it makes sense for the client that we work closely together, and others where we simply advise where necessary. The beauty of this relationship is that, in an ever evolving world of digital media choices where legalities are developing equally rapidly, this kind of collaborative approach makes a lot of sense.
Couchmans LLP: Nick White
Seven League: Richard Ayers @richardayers or info[@]sevenleague.co.uk
At the moment there’s not much more to say… all the exciting stuff is too hush-hush to be mentioned on a blog, but suffice it to say that there’s a lot to get our teeth into.
Only one note of interest to digital practitioners out there is that the Head of Digital, Mark Coyle, is going to be building a team. If you’ve got skills and a high calibre cv, then it could be worthwhile pinging him. More details on linkedin.
Excitement in the bar at the Westin hotel last night was bubbling over – with discussion of who’s going to be the first pick (The Guardian has a view), but just as much with digesting a great day of talks and discussions as the MLS hosted all the clubs in a conference which is part of the National Soccer Coaches Association of America annual jamboree.
We’re delighted to announce that MLS Digital’s Chris Schlosser made his first pick yesterday – and it was Seven League.
Using our experience of working in the Premier League with Manchester City FC, our broader experience of sports clubs and organisations and our wealth of experience in digital media, we’ll be looking at club growth strategy across the league.
The best part of this trip has been meeting the people and hearing the high level of digital discussion. There are lots of challenges that are identical to those that face UK sports bodies – and many that are the same as any digital media business – but every market has its own distinct issues and we’re very excited about digging into them over the course of our work.
Thank you to the MLS Digital team and all the clubs I’ve met so far for the warm welcome. We look forward to accelerating the league’s digital performance together. As for today, may you get the picks you want.
This blog is the online home of Seven League. My name is Richard Ayers and I founded the company.
We believe that digital media can have a transforming affect on the way society works and we want to use our combined 70 years of experience to help accelerate the digital performance of organisations – particularly in sport. Better digital means more awareness, interest, enjoyment and participation which means better lives for everyone.
- Manchester City FC
- Limelight Sports
- The England and Wales Cricket Board
- The International Cricket Council
- The Rugby Football Union
- Harlequins Rugby Union
We often consult, but we like to roll our sleeves up and help deliver the strategy, tactics or innovation we recommend. That often means embedding with an organisation to help make their digital ambitions a reality as I did at Manchester City.
Social media and Data are two of the areas that have been particularly prevalent in our work over the last couple of years, but they’re by no means the only ones. We also have a broad range of content, commercial, operational and technical skills that mean we can deliver websites, mobile apps and connected tv apps.
What makes us unique is the ability to deliver – over any platform – creative, engaging, sometimes innovative services that are commercially and operationally rock solid.
Why a blog?
Until now we haven’t needed a place on the web – all our work came through recommendation. But as our reputation has grown, so we now find people want to know about the company without necessarily getting in touch – and this blog can help with that.
We also intend to use this for raising thoughts and ideas or giving more detail on talks and events.
A lot of the previous work we blogged about, particularly about Datatainment, is available on my personal blog.
Thank you for reading.
ps. If you’re wondering where the company name comes from… it’s from literature and games. Happy googling.