Five Cool Things You Can Do On Twitter


The end of the year draws nigh. The big social networks are beginning to show off their wares after a year of progress and evolution. In particular, Twitter has released their #YearInReview revealing that 500 million tweets are sent daily worldwide. That’s a lot of noise on the little blue bird’s network. So how can you make your voice heard in 2015? Well, here are five simple tricks to impress, engage and stand out.

Continue reading

The Best of the Week: Advent Calendar

The Christmas countdown has begun as we enter the month of December. A time of giving, a time for social innovation. Granted the latter may not be at the top of everyone’s mind but there is a plethora of witty and engaging digital content to absorb and savour. So sit back, grab a mince pie and enjoy.

image (4)

Continue reading

What’s a WhatsApp share worth?

Seven League’s long-term partnership with European football giants Valencia CF has involved many days spent in Spain during 2014.
And, if there’s one notification alert sound that’s pinged more than any other in that time, it’s been the WhatsApp noise. In the office, around the stadium, and on the streets of the city, it’s near-ubiquitous to the trained ear.

Continue reading

The Best Of The Week: Sports Videos

As the days  grow shorter, the desire for entertainment to blow back the gloom rises. This week, we’re here to provide four of the best videos to brighten your weekend ranging from Guinness to Andrea Pirlo in slippers.

Liam Fitz 2

Continue reading

Carpe Diem: How To Transform A Nervous Manager Into A Digital Win

No man, woman or seance can predict the arrival of a social crisis. Practising premonitions should not be the strategy, it’s the reaction that’s key, as witnessed two days ago in Kansas. On 29 October, the San Francisco Giants achieved a famous 3-2 victory over the Kansas City Royals. In Game Seven of the World Series, Madison Bumgarner delivered a season-best performance to win MVP. But the true star of the show was Chevrolet’s sales and marketing executive Rikk Wilde. Not that he wanted to be.B1NgAJWIYAA_OcG

Continue reading

Together Stronger: The Welsh Dragon Roars In Social

Attempt 2



What a wasted opportunity. You’ve only get very limited time in the attention economy to engage a fan and you waste it on this level of interaction? You’ve seen examples like these litter your timeline and news feed and it’s easy to see why. For the brand, it’s a simple and effective way to achieve engagement and, for the individual, of course you want your team to win 9-0 and if a retweet can achieve that, then fine.

Continue reading

UFC UK Shortlisted In The 2014 The Drum Social Buzz Awards


Today, The Drum Social Buzz Awards have announced their nominations for this year’s awards and it’s great to see the Ultimate Fighting Championship recognised.

We’ve had a fantastic year working with the Ultimate Fighting Championship on their digital coverage of the 2014 EMEA events calendar, and UFC UK has made the shortlist in two categories at this year’s Social Buzz Awards.

Having covered events in five great cities – London, Abu Dhabi, Berlin, Dublin and Stockholm – our exclusive and engaging content strategy on social has aided each of these Fight Night events to be a digital success. Led by strong planning, analytical focus, engagement-determined strategy, UFC’s presence has grown expansively both commercially and socially. This approach has helped us make the shortlist in the Best Travel/Leisure/Sports Social Media Strategy/Campaign category.

In particular, the judges noted the work on UFC Fight Night Dublin in July 2014 on Twitter, and the passion of Dublin infused the strong, innovative, and wide-ranging coverage, in a week where the city championed their local fighters to total victory on Fight Night.

This is a superb and highly gratifying way to end the EMEA year for the UFC. Congratulations to all the other nominees and we wish them the best of luck.

The winners will be announced on 27th November.

Putting the Dynamic in Houston Dynamo


“Has America finally fallen in love with Soccer?” The internet was littered with this ‘revolutionary’ statement following US Soccer success in this year’s World Cup. However let your minds hark back to a time before Rio, and recall how soccer was by no means the number one sport in the nation’s hearts. With heated competition from hockey, basketball, baseball and American football, the MLS is forging its own path through the melee, with ever-improving levels of success.

Continue reading

Still, Bengals, Cancer and Social Media

In recent months, the NFL has had a tough time. The continuing and shocking stories of Ray Rice and Adrian Peterson have besmirched the image of America’s favourite sport. With the ever expanding cloud of disappointment hovering over its athletes, the appearance of a good news story would be appreciated now more than ever.

Continue reading

Leeds And The Transfer Deadline Day Backfire

Courtesy of: The Yorkshire Post

Courtesy of: The Yorkshire Post

Transfer Deadline Day. A 24-hour window where fans and clubs alike lose all forms of perspective, and financial understanding. Desperate to bring in the biggest and best names to see them right until the transfer window circus opens again in January, it’s an equal parts exciting and nervous day for all involved. As the dust settles and the funds are re-counted, spare a thought for the social media managers of these clubs, working tirelessly to handle their mob’s baying demands. Case in point, Leeds United.

Continue reading