Transfer Deadline Day. A 24-hour window where fans and clubs alike lose all forms of perspective, and financial understanding. Desperate to bring in the biggest and best names to see them right until the transfer window circus opens again in January, it’s an equal parts exciting and nervous day for all involved. As the dust settles and the funds are re-counted, spare a thought for the social media managers of these clubs, working tirelessly to handle their mob’s baying demands. Case in point, Leeds United.
One of our clubs we work with recently asked “How can we police websites using our content?” Fed up with websites simply copying and pasting content without even a hyperlink credit, it’s fair to say they were frustrated. This is not a problem restricted to them alone. So how do you police this? How can you get them to credit your work? How can you stop it from happening?
One of the biggest questions facing any sporting organisations online is “how do we engage with our fans?” Likes and follows make for impressive reading but they don’t guarantee long term loyalty and users active involvement with the brand. However, a strong, creative digital strategy can transform connections between organisations and their audience. NHL outfit Tampa Bay Lightning have understood this to produce a highly innovative plan to place the fan at the front of their digital strategy.
On the 23rd June, Richard has been chosen to present the Andrew Booth Memorial Lecture at Birkbeck University. The chosen topic is the impact of digital technology and social media on sport; the core focus of Seven League’s business.
Next week, the Stadium Business Summit will celebrate its fifth anniversary in earnest at Wembley Stadium from 3rd to 5th June. Richard will be there to present his talk on the 5th about the ten most common mistakes made by stadium businesses as they embark on their fledgling digital media strategies.
SXSW 2014 – As part of the SXsports track this year, Richard ran a session “Social on the Field: Sports stars and Social Goals”. After a 15 min intro presentation, citing key examples from world sports of athletes and their use of twitter (shared here later), he interviewed UFC fighter Johny “Big Rigg” Hendricks to get an insight into what it’s really like to fight online as well as in the octagon.
“It’s like this in the States? Why the f**k am I watching football?!”
- that was the quote from the 20-something behind me when we got to the NBA traditional Dance Cam. The camera had picked out a member of the audience to dance-off against the Hawks’ mascot and if you’re a fan of some classic body-popping with a cross-section of Michael Jackson moves, then it was quite a display.
It’s relatively easy to do good work when the team is winning on the pitch – but people who run clubs’ digital services often debate how to handle the darker times. Go quiet? Focus on the history? Recognition and realism? There are many options, but to get a fresh perspective we asked Daniel Ayers – Seven League’s latest recruit, formerly Sony Music digital director and Spurs fan – for his assessment. RA.